Urban Infill Identity

Urban Infill is an architectural firm with a unique angle on undeveloped urban space. The company's aim is to identify it and then create a viable architectural solution to maximise it's value. After it's initial five years in business the practice was finding itself being commissioned more frequently to design luxury interiors.
Urban Infill's branding, although successful in it's early days was deemed to pragmatic for this expanding arm of the company so it was time for a refresh. Whilst the new look had to be stylish, luxurious and design led it was important that it didn't alienate the company's long term customers who have always valued the traditional architectural and planning capabilities that Urban Infill offers.
Client: Urban Infill      Creative Direction and Graphic Design: Myself     

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